Swift IT
Swift IT is a robust business solution engineered on MS Dynamics CRM for IT Product Selling companies in India.
India being a strong player in the IT Service selling space is now slowly heading toward IT Product selling. With two decades of intense growth phase in the IT Service space, India will have to capitalize on the experience gained to sell the products it is now engineering for the market.
Swift IT is the answer to the sales and marketing needs of the growing IT Product selling companies. It leverages on Microsoft Dynamics CRM’s architecture and Novellsys’ solution for this industry segment.
The Industry
India is moving from the traditional IT Service/BPO sector to the lucrative IT product selling. The number of Indian IT product companies is on the rise. The spending on technology products in the world is estimated to cross USD 1.6 trillion
The Indian software product companies’ revenues are expected to account for 21 per cent of total software product revenues in FY2009, up from 20.6 per cent in FY2008. The market is expected to grow exponentially driven by an increasing number of start-up software product businesses as well as a rapid growth of existing businesses. [Ref.: www.nasscom.in]
Industry Challenges
- Unavailability of Sales and Marketing funnel to the top management
- No real time information of the Sales and Marketing funnel
- Various versions of Sales and Marketing funnel
- Inability to segregate the funnel size into various stages in the Sales and Marketing cycle
- Unable to slice and dice the funnel to arrive at intelligence reports on the available funnel for strategizing the short term and long term goals of the organization
- Inability to arrive at a budget for marketing campaigns because of lack of right information from the Sales and Marketing team
Case Study
Brown & Cole, Washington
Learn how we successfully replaced the Lawson financial system with the Microsoft Dynamics GP system, set up a new chart of accounts, and integrated their POS transactions into the Dynamics GP system.