Swift Trade - Casestudy
Swift Trade is being used by Fitness Equipment Trading Company based out of Chennai. The company has several branches spread across India and has annual turnover of around INR 40 Crores. It supplies fitness equipments to all the major fitness centers in India and to the neighboring countries of India.
They have a huge Sales and Service force to cater the demands of the fitness industry in the various cities of India. Their stead fast growth in the last couple of years has forced them to go on a solution which would automate their sales and service departments and also effectively manage their inventory. Growth also put an additional challenge of customer service and satisfaction.
The company took time to evaluate and finalize on a solution. They finally zeroed in on Swift Trade. They finalized on Swift Trade because of the following
- Based on a World Class product platform (Microsoft) and technology
- Benefits
- Pricing
- Robustness
- Scalability
With Swift Trade implemented, this company was able to
- Track its Sales Funnel effectively (Branch wise, Product Category wise, Lead Stage wise etc)
- Make realistic commitments to its customers
- Sales and Service Managers were able to make informed decisions
- Operations managers were able place orders to the principal at the right time
- Customer Support Team moved from dispute management to value addition to the customers
- Top Management had a 360 degree view of the Business
Case Study
Brown & Cole, Washington
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